SFL hosted the India League 2 in League Format. The season has demonstrated a strong proof of concept through its successfully completed league.
The league was televised globally on Viacom 18’s MTV, Fox Network, Tencent, Sky Television, Eleven Sports, ABS CBN and attained a cumulative global TV reach of 45.2 million, which represented an increase of 41% from League 1.
The increase in viewership and outreach resulted in a substantial increase in the Net Sponsorship Value (NSV). In League 2, the NSV was USD 52 million, which increased by 225% from USD 16 million in League 1. This was affirmed with the league securing MTV as the league title sponsor.
Franchises in SFL League 2 were acquired by large multi-national corporations such as Hero Cycles, Jaura Group, Dabur, Vi John, 3 Capital Limited, 8k Miles media and more. Franchisees also included co-ownership stakes by leading Bollywood celebrities such as Tiger Shroff, Arbaz Khan, Jacqueline Fernandez, Salim Sulaiman and more.
SFL’s unique point scoring system affirmed strong fan engagement creating an exhilarating atmosphere and maximising fan engagement.
LEAGUE CONCEPT AND UNIQUE POINT SCORING SYSTEM
- THE FORMAT: 8 Franchises, 8 Celebrity faces and local talent with local fan base
- THE TEAMS: 6 Fighters across 6 weight categories (5 male; 1 female) and 6 back-ups. 6 bouts (3 rounds of 5 minutes each)
- POINTS SCORING SYSTEM: Exciting and unique point scoring system deciding the outcome of each fight
DRAW=+1 TO EACH
When all three judges score the contest a draw
When two judges score the contest a draw
When all three judges score differently
REFEREE DECISION = +3 TO THE WINNER
When Referee gets the last word and scores the contestant(s)
When all the three judges score win for a contestant
When two judges score a contestant and third judge score the other contestant
TECHNICAL KNOCK OUT = +4 TO THE WINNER
When Referee stops the contest and when an injury as a result of a legal maneuver is severe enough to terminate a bout
SUBMISSION = +5 TO THE WINNER
Physical Tap Out and/or Verbal tap out
KNOCK OUT = +6 TO THE WINNER
When a contestant being rendered unconscious due strikes or kicks also known as a ‘lights out knockout’
|Mumbai VS Punjab||09th Feb 2018||Friday||20:00 – 22:00|
|Haryana VS Bengaluru||10th Feb 2018||Saturday||20:00 – 22:00|
|Delhi VS UP||11th Feb 2018||Sunday||20:00 – 22:00|
|Tamil VS Gujarat||16th Feb 2018||Friday||20:00 – 22:00|
|Haryana VS Mumbai||17th Feb 2018||Saturday||20:00 – 22:00|
|Punjab VS Bengaluru||18th Feb 2018||Sunday||20:00 – 22:00|
|Delhi VS Tamil||23rd Feb 2018||Friday||20:00 – 22:00|
|UP VS Gujarat||24th Feb 2018||Saturday||20:00 – 22:00|
|Mumbai VS Bengaluru||25th Feb 2018||Sunday||20:00 – 22:00|
|Punjab VS Haryana||02nd Mar 2018||Friday||20:00 – 22:00|
|Gujarat VS Delhi||03rd Mar 2018||Saturday||20:00 – 22:00|
|Tamil VS UP||04th Mar 2018||Sunday||20:00 – 22:00|
|Semi Final 1 – Bengaluru VS Delhi||10th Mar 2018||Saturday||20:00 – 22:00|
|Semi Final 2 – Haryana VS UP||11th Mar 2018||Sunday||20:00 – 22:00|
|Final – Delhi VS UP||17th Mar 2018||Saturday||20:00 – 22:00|