Technique is the key to Brilliance

Victory is reserved for those who are willing to pay a price

Tap, Snap or Nap

Sweat dries, Blood Clots, Bones Heal

Discipline, Honour, Respect: MMA

Victory is reserved for those who are willing to pay a price

Give Up, Give In or Give it All

Dream Big Start Now

Give up or Get up

No Limits, No Rules, No Fear

Blood is just red sweat

Eat Sleep Train Repeat

A bad day at MMA is still better than a good day at school

Pain is weakness leaving

The fight is won in the training


The organization follows the rich traditions of competitive MMA where the management team ensures constant persuasion and promotion of sincere interests in the sport. The SFL team has been a valuable part in the smooth functioning of the organization and its events.

George Chung


Chung, a former professional athlete turned media executive, is also one of the world’s leading experts in international OTT distribution. He has been the executive producer of the SFL since its inception. In 2014, Chung brought the league to the United States of America while being responsible for the broadcast quality and global distribution of the Super Fight Promotions.

Prashant Shah

Vice President

Apart from being an entrepreneur, producer, speaker and advisor, Shah has over 25 years of experience from international film and television industries. He has won accolades from renowned MNCs and has also worked with hollywood celebrities such as Sylvester Stallone, James Franco, Michael Almereyda, Ed Harris, Dakota Johnson and Robert Pattinson and the action & super heroes of Indian cinema such as Shahrukh Khan, Salman Khan, Hrithik Roshan, John Abraham to name a few. His sincere interests and creative inputs to the SFL Board help him envision bridging gaps between nations practicing mixed martial arts sport.

Brian Halquist

Chief Operating Officer

The SFL COO holds the prestigious honor of being America’s longest running native american casino promoter. As the founder of Brian Halquist Productions Inc., Halquist has promoted and produced over 200 combative sporting events over the past 25 years. He has also co-promoted with every major international sports networks including ESPN, FOX, HBO, Showtime, Univision, Telemundo, Azteca and Root Sport.

Harpreet Singh Khurana

Chief Strategy Officer

Khurana, who is qualified with Chartered Accountancy and Company Secretary, has over 25 years of experience in operations and commercial & strategy management. Khurana has managed to bag accolades from several multi-million dollar organizations throughout his career. His strong analytical and organizational skills make him one of the strongest pillars behind the SFL.

Hemendra Pratap

Finance Controller

An associate member of The Institute of Chartered Accountants of India, Pratap is the controller of finance and accounts. He holds an expertise in strategic planning, controlling, corporate financial reporting, taxation and legal affairs. These skills make him a perfect fit to monitor and manage SFL's finances. Before SFL, Pratap led other senior positions for six years in Skipper Seil Group.

Swati Kumar

Head: Sales & Alliances

Qualified in Advertising & Sales Swati holds over a decade's experience as senior advisor for renowned media giants like STAR and Zee TV. She monitors and strategizes for sponsorships, brand endorsements and sales. As a part of the SFL Board, Swati is responsible for managing the partner brands and alliances.



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