Sweat dries, Blood Clots, Bones Heal

Victory is reserved for those who are willing to pay a price

Tap, Snap or Nap

Eat Sleep Train Repeat

The fight is won in the training

Victory is reserved for those who are willing to pay a price

Technique is the key to Brilliance

Pain is weakness leaving

Give Up, Give In or Give it All

Give up or Get up

Discipline, Honour, Respect: MMA

Blood is just red sweat

No Limits, No Rules, No Fear

A bad day at MMA is still better than a good day at school

Dream Big Start Now


The organization follows the rich traditions of competitive MMA where the management team ensures constant persuasion and promotion of sincere interests in the sport. The SFL team has been a valuable part in the smooth functioning of the organization and its events.

Avi Mittal

Director - Global Business Development

Avi, has a diverse rich experience in Real Estate, Hospitality & IT Sectors Globally. He also manages businesses of Golden Ace Ventures LLP. At Super Fight League & Super Boxing League,as Director Business Development, Avi is focused on strengthening strategic partnerships & client relevance model.His endeavour is to drive company's growth by closing global partnerships,ensuring adherence to regulatory and compliance requirements.

George Chung


George, a former professional athlete turned media executive, is also one of the world’s leading experts in international OTT distribution. He has been the executive producer of the SFL since its inception. In 2014, George brought the league to the United States of America while being responsible for the broadcast quality and global distribution of the Super Fight Promotions.

Prashant Shah

Vice President

Apart from being an entrepreneur, producer, speaker and advisor, Prashant has over 25 years of experience from international film and television industries. He has won accolades from renowned MNCs and has also worked with hollywood celebrities such as Sylvester Stallone, James Franco, Michael Almereyda, Ed Harris, Dakota Johnson and Robert Pattinson and the action & super heroes of Indian cinema such as Shahrukh Khan, Salman Khan, Hrithik Roshan, John Abraham to name a few. His sincere interests and creative inputs to the SFL Board help him envision bridging gaps between nations practicing mixed martial arts sport.

Brian Halquist

Chief Business Officer

The SFL CBO holds the prestigious honor of being America’s longest running native american casino promoter. As the founder of Brian Halquist Productions Inc., Brian has promoted and produced over 200 combative sporting events over the past 25 years. He has also co-promoted with every major international sports networks including ESPN, FOX, HBO, Showtime, Univision, Telemundo, Azteca and Root Sport.

Harpreet Singh Khurana

Chief Strategy Officer

Harpreet, who is qualified with Chartered Accountancy and Company Secretary, has over 25 years of experience in operations and commercial & strategy management. Harpreet has managed to bag accolades from several multi-million dollar organizations throughout his career. His strong analytical and organizational skills make him one of the strongest pillars behind the SFL.

Rajesh Mehta

Chief Operating Officer

Rajesh has a very successful career, spanning more than 25 years and has vast experience in strategic planning, operations, marketing, branding, media planning and buying. He has multi-country, multi-cultural experience. He has successfully led Management & Marketing teams and programs at Western Union, Emami, Pidilite Industries, Rasna, Tips & Toes and Mukand.

Hemendra Pratap

Finance Controller

An associate member of The Institute of Chartered Accountants of India, Hemendra is the controller of finance and accounts. He holds an expertise in strategic planning, controlling, corporate financial reporting, taxation and legal affairs. These skills make him a perfect fit to monitor and manage SFL's finances. Before SFL, Hemendra led other senior positions for six years in Skipper Seil Group.

Swati Kumar

Head - Alliances & Sponsorships

Swati holds over a decade's experience in Ad Sales & Alliances. She has worked with media giants like STAR, Zee, UTV, Disney, Sony, RBNL​ and ​Aaj Tak in the past. As a part of the SFL Board, Swati heads the show for managing the partner brands and alliances, She monitors and strategizes for sponsorships, brand endorsements and sales and alliances.

Meghna Girohtra

Head - Marketing

Meghna has more than a decade of experience across marketing, advertising and digital media. She has successfully held d senior roles in organizations like Reliance Digital, Grey, Reliance Entertainment and others. At SFL, she leads the marketing mandate for the league and consumers.



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